its always a privilege witnessing a photograph make the full journey from a roll of film to a finished print on a gallery wall…
This month, we got to be a small part of that process for Oceanside photographer Mike Yoshida and his upcoming Tower 7 photo show.
Mike is a longtime action sports photographer whose work has appeared throughout the snowboarding world for more than two decades. Closer to home, though, he often turns to film to document Oceanside and the people and moments that make the city what it is.
Tower 7 centers around Bruce Parker, better known around town as the Oceanside Trenchcoat Guy.
Bruce has become something of a local fixture along the Oceanside shoreline, recognizable by the long coat he wears while walking the beach and spending time near the water. ABC 10 News San Diego KGTV
Through Mike’s photographs, that familiar piece of Oceanside becomes a larger story – about place, personality and the people who quietly become part of a town’s identity.
developed, scanned & printed here at the lab
For this project, the film came through
The Great American Photo Lab for developing and high-resolution scanning before returning to us again for the final prints that will hang in the show.
It’s one of our favorite parts of working in a photo lab: getting to see an image at more than one stage of its life.
First on film > then as a scan > and finally, as a physical photograph made to be seen on a wall.
After so much of photography now lives on phones and screens, there’s still nothing quite like seeing the finished print
see tower 7 october 9
The Tower 7 Book Release & Photo Show takes place:
Friday, October 9
7–10 p.m.
Municipal South Oceanside
The evening celebrates
Mike’s photography,
Bruce Parker
and the stories behind Tower 7,
with music, drinks and the book available at the event. Partiful
If you’re local, go see the photographs where they were meant to end up, in print.
We’re proud to have had a hand in getting them there.
–The Great American Photo Lab
